RUMOR MILL
Back to Rumor Mill >
Tuesday, July 28, 2020

TAYLOR SET FOR 2020'S BIGGEST BOW

Only two weeks after Juice WRLD scored the biggest debut of 2020, Taylor Swift will assume that distinction as her surprise release, folklore (Republic), is tracking to a decidedly higher first week. With no physical albums in the market, digital downloads, on-demand audio streams and D2C are stepping up to fill the void.

Swift's first-day streaming numbers at Spotify broke records for most streams for a debut album and song ("the 1") by a female within the platform.

This projection has folklore on pace to be the biggest debut since Swift's 2019 bow for Lover.

Taylor Swift (Republic) 650k+ total activity, 450k+ albums
Logic (Def Jam) 75-85k, 17-21k

TAGS: Taylor Swift | biggest debut | Spotify | folklore | streams
TAYLOR'S STREAMS ARE POSITIVELY FOLKLORIC
THE SWIFT STRATEGY
RUMMAGING AROUND  IN TAY'S FOLKLORE
CRITICS ASSAY  THE NEW TAY
A LOVER-LY TOP 20
< PREVIOUS STORY
BACK TO RUMOR MILL
 
HITS LIST BLASTS OFF
Space is the place for Tay. (4/29a)
Check It Out Now
SONG STREAMS: SWIFT SETS STREAMING RECORD
What did you expect? (4/29a)
Check It Out Now
HIPGNOSIS BOARD APPROVES UPPED BLACKSTONE BID
Let's make a deal. (4/29a)
Check It Out Now
SONG STREAMS: SWIFT SETS STREAMING RECORD
Another triumph for the master marketer (4/29a)
Check It Out Now
CLIVE CHATS CLIVE, CARNEGIE HALL TRIBUTE AND MORE
The ageless one is feted. (4/29a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions