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Friday, July 24, 2020

1D RETURNS TO CHARTS BEHIND 10-YEAR ANNI

Behind the celebration of the iconic group's 10-year anniversary, One Direction has returned to music charts. 12 songs from 1D have re-entered the Top 100 on Spotify's Global chart.

Directioners' excitement for the milestone day was enhanced by Sony's special 10 Years of 1D website, which created a digital timeline over the last 10 years celebrating the group's catalog. Fans were able to dive into the nostalgia and create a personalized mixtape linking directly to Apple Music and Spotify.

"What Makes You Beautiful" was the top performing track on the anniversary date, climbing up to #29 with 2m global streams. "Story of My Life" went to #45. The group also took over YouTube with a full schedule of new 4K videos and streams of old concert performances.

Re-live the 2010s below with One Direction's soundtrack through the decade.

TAGS: One Direction | 1D | 10 Years of 1D | Spotify
10 YEARS OF 1D
ONE DIRECTION REUNION?
HARRY DROPS WATERMELON VISUAL
STYLES' U.S. TOUR SET FOR NEXT YEAR
HARRY STYLES HITS NPR'S TINY DESK
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