DC SUPERHERO PODCASTS HEAD TO SPOTIFY

Original podcasts featuring the superheroes of DC will be heard on Spotify as the streaming service has made a first-of-its-kind deal to produce and distribute an original slate of narrative scripted podcasts.

Under terms of the deal between Warner Bros., DC and Spotify, Spotify will have a first look at original scripted narrative DC podcasts, including new shows based on the premier, iconic DC characters such as Superman, Batman and Wonder Woman. The initial slate of projects under the partnership will also tap into Warner Bros.’ broader collection of titles for additional series. The companies will also collaborate to create new programming from original intellectual property.

Peter Girardi, EVP of Blue Ribbon Content and Alternative Programming at Warner Bros. Animation, and Robert Steele, SVP, Business Strategy and Operations, Warner Bros. Digital Networks, will co-develop and produce the programming in collaboration with Spotify, which will be responsible for the marketing, advertising, and distribution of the shows exclusively on its platform.

“As we continue to see explosive growth in podcasting around the world, we are thrilled to partner with Warner Bros. to build this slate of programming drawn from the worlds of DC and WB,” said Dawn Ostroff, Spotify’s Chief Content and Advertising Business Officer.