2020 YTD LATIN MARKETSHARE

As Bad Bunny makes a #2 debut, let's take a look at how the 2020 year-to-date U.S. Latin marketshare breaks down. This sector is becoming increasingly important, as foreign-language art—led by K-Pop, Latin music and Oscar-winner Parasite—is being consumed in the U.S. like never before. SME and UMG control 80% of the pie.


Sony Music
leads with a comfortable 47.4%. Bad Bunny has emerged as SME's—and the entire genre's—breadwinner, while other emerging streaming acts like Rosalía, Ozuna, Maluma, Farruko, Anuel AA and Nicky Jam add to Sony's dominance. Veteran acts Romeo Santos and recent Super Bowl Halftime winner Shakira are also on Sony Latin, helmed by Afo Verde.

Universal is close behind with 36.4%, where key acts J Balvin, Sech, Lunay, Jhay Cortez and Karol G are currently leading the way. Latin superstars Daddy Yankee, Luis Fonsi, Juanes also call UMLE home.

UMG AND TIKTOK
WORK IT OUT
The kerfuffle is in the past. (5/2a)
LUCIAN SOUNDS OFF ON UMG/TIKTOK DEAL
A breakdown from the boss (5/2a)
JAMES KING: THE HITS INTERVIEW (PART ONE)
London calling (5/2a)
TOP 20: IT’S STILL TAYLOR’S WORLD
Large and in charge (5/2a)
THE MUSIC OF CLIVE COMES ALIVE AT CARNEGIE HALL
That's what friends are for. (5/1a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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