THE DEATH OF PRINT JOURNALISM, PART 3,006: LOVER COVER

The one and only Taylor Swift has decorated her world in pastel and glitter for the rollout of new set Lover, and her campaign touches every lever imaginable. The one less-than-glittery part of her crowded itinerary: having to appear on our none-too-swift rag.

Tay is also our Contents Page VIP. As usual, her return has commandeered the headlines and the overall conversation; meanwhile, she’s skillfully navigating an evolving marketplace and speaking out about owning her work. In addition to having by far the year’s biggest chart debut, it’s beyond question that Tay’s cultural reach is off the charts. But if there’s one thing she’s not a Lover of, it’s us.