RUMOR MILL
Back to Rumor Mill >
Tuesday, July 9, 2019

WELL "WORTH IT"

Def Jam's YK Osiris (who previously appeared in our New & Developing Artists feature) has been selected as the newest Vevo Lift artist, joining the ranks of such breakout stars as Sam Smith, Billie Eilish, Alessia Cara, Khalid, SZA and Jorja Smith. To kick off a campaign highlighting the artist's attributes, behold this performance of his "Worth It," captured in his hometown of Jacksonville. The song, by the way, has earned north of 70m streams on Spotify.

YK Osiris (Def Jam)
DEF JAM x COURVOISIER COGNAC ANNOUNCE PARTNERSHIP
DEF JAM BRINGS IN TWO HEAVYWEIGHTS
< PREVIOUS STORY
BACK TO RUMOR MILL
 
SPOTIFY Q1 PROFIT TOPS $1B; SUBS HIT 239M
How Swede it is. (4/23a)
Check It Out Now
HITS LIST IN
PLAYOFF MODE
Will scoring records be broken this week? (4/23a)
Check It Out Now
THE COUNT: ALL THE DESERT'S A STAGE
The dust settles on the Indio Polo Grounds. (4/24a)
Check It Out Now
ROCK HALL UNVEILS
2024 INDUCTEES
Class of '24 comes alive. (4/22a)
Check It Out Now
TOP 20: TAYLOR TIME
Is it ever. (4/24a)
Check It Out Now
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions