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BTS: FROM BIG
TO BOFFO

BTS is very, very big, and the leading edge of a K-Pop wave that is enveloping a far larger audience than ever before. As we noted recently, the South Korean lad band is scheduled for two Rose Bowls as part of their massive global stadium tour; is a third in the offing?

What no K-Pop outfit has had yet is a big hit in the West. The group drops its new Big Hit/Columbia EP, Persona, on 4/12 (the day before they appear on SNL); could it contain a single that unlocks an even more massive chapter?

Meanwhile, news has just arrived that Mattel is rolling out a line of BTS dolls, to be available in September. Or action figures, if you prefer. Collect 'em all! There will also be a BTS-branded UNO deck to accompany them.

 

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WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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