TONE CONTROL

To celebrate "Midsummer Madness," the first 12Tone Music release from 88Rising, Steve Bartels and friends gathered to consume a mountain of raw fish. In a salute to his formidable promo background, Steve promised to eat his weight in wasabi for every add. Seen feeling gingerly pickled are (l-r) Sean Miyashiro, Bartels, Anders Borge, Josh Newman, Pat Monaco and 88Rising artist Rich Brian.