TASTE OF HOPE: IF ONLY YOU COULD BOTTLE THIS FEELING

During the Taste of Hope gala at 360 in NYC, a bevy of industry movers and shakers moved toward the wine because they had the shakes.

Columbia Chairman Ron Perry describes to iHeart's Tom Poleman and Columbia promo head Lee Leipsner the laborious process by which his Savile Row tailor makes his bespoke hoodies. Later, Ron signed a bottle of Cab Franc to a three-album deal.

Roc Nation’s Nathan McCartney, Benny Pough and Kareem “Biggs” Burke note that the Gewürztraminer is fire. Meanwhile, Def Jam chieftain Paul Rosenberg’s head loomed menacingly in the middle distance.

Pandora’s Jeff Z and RCA's Miguel concur that the Pinot Gris has tasting notes of "blurry" and "need to sit down."

Entercom Alternative Format Captain Michael Martin tells Columbia's Jim Burruss that the unoaked chard is upping his spins.

Sony/ATV's Danny Strick and Rick Krim tell event chair Alissa Pollack that all the wine tastes like cigars.

Cumulus' John Kilgo, Epic promo chief Rick Sackheim, Pollack and Republic promo head Gary Spangler put the Nebbiolo into power rotation.

Industry veteran Steve Bartels suggests a Jammy vintage to Def Jam boss Paul Rosenberg and EVP Steven Victor. Later, Rosenberg lost a tight rhyme battle with a tray of croquettes.