VR AND THE BIZ: ROSE-COLORED GOGGLES?

From the tech mags to the Capitol Congress, one persistent trending topic of late has been Virtual Reality, and how it might transform the biz—especially the live biz.

The potential for an immersive experience to electrify fickle teens has dollar signs dancing in many industry melons. But how big an impact is VR likely to have, and how soon?

While undeniable strides have been made, several managers—including a couple representing acts particularly positioned to benefit from VR—feel the tech isn’t quite ready yet. Says one rep, "I'm for it in principle, but so far I wouldn't want my artists associated with most of what's out there." How much longer before we're virtually there?

TOP 20: IT’S STILL TAYLOR’S WORLD
What did you expect? (5/1a)
KENDRICK TAKES AIM AT DRAKE WITH "EUPHORIA"
K. Dot is back in a big way. (5/1a)
JAMES KING: THE HITS INTERVIEW (PART ONE)
London calling (5/1a)
BILLIE'S BACK WITH BIG WORLD TOUR
Promises to be a Hard ticket to score. (4/30a)
HIPGNOSIS BOARD APPROVES UPPED BLACKSTONE BID
But it ain't over till it's over. (4/29a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)