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GOOGLE, YOUTUBE PREDICT BRITS WINNERS

Ahead of the BRIT Awards in Blighty Wednesday night, Google Play Music and YouTube have predicted the likely winners according to streaming data. If that were how winners were decided, Google predicts David Joseph’s Universal as the winningest label in select categories, while YouTube draws a tie between UMG and Jason Iley’s Sony.

With 23 nominations, this year is expected to be Sony’s steal. Max Lousada’s Warner follows with 16 nods and Universal with 15 in the full list of nominees. Both sets of predictions have Little Mix (pictured) taking home the Best British Group prize.

In Google's list, Universal has four, Sony takes three and Warner two. For YouTube, Sony and Universal get three mentions each, while Warner and indie act Stormzy have one each.

Google Play Music predicted winners
Best British Group: Little Mix (Syco)
Best Male Solo Artist: Craig David (Insanity)
Best British Female Solo Artist: Ellie Goulding (Polydor)
Best British Album: The 1975 I like it when you sleep, for you are so beautiful yet so unaware of it (Dirty Hit/Polydor)
Best British Single: Jonas Blue feat. Dakota “Fast Car” (Virgin EMI)
Best British Breakthrough: Anne-Marie (Atlantic)
Best International Male Solo Artist: Drake (Island)
Best International Female Solo Artist: Sia (RCA)
Best International Group: Twenty One Pilots (Atlantic)

YouTube predicted winners
Best British Group: Little Mix (Syco)
Best Male Solo Artist: David Bowie (RCA)
Best British Female Solo Artist: Ellie Goulding (Polydor)
Best British Single: Calvin Harris feat. Rihanna “This is What You Came For” (Columbia)
Best British Breakthrough: Stormzy (Merky)
Best International Male Solo Artist: The Weeknd (Island)
Best International Female Solo Artist: Rihanna (Virgin EMI)
Best International Group: Twenty One Pilots (Atlantic)

 

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