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MARKETING EXEC NICKIE OWEN UPPED AT UMG U.K.

Nickie Owen has been promoted to Director of International Marketing at UMG U.K., where she's tasked with helping to break British-signed talent worldwide. Owen joined the label as Senior Marketing Manager, International, in 2014.

Since then, she's played a key role in international campaigns for artists including Take That, Florence + The Machine, Mumford & Sons, Paul Weller and Arcade Fire. Prior to joining UMG, she spent seven years as Marketing Director, International, at EMI Music before the label merged with UMG. While there Owen worked on global releases by Robbie Williams, Babyshambles, Bryan Ferry, Laura Marling, Blur, The Kooks and Sigur Ros. She began her music industry career in 1999 as a management assistant for Jonathan Shalit at ROAR, later becoming Jamelia’s day-to-day manager working on her double platinum album Thank You.

In her new role, effective immediately, Owen reports to SVP, International Marketing, Rob Fleming, who said: "Nickie is one of the most experienced and respected international marketing executives in the business. She’s done an incredible job for so many of our superstar artists but she’s equally comfortable working with a brand new artist taking their first professional steps overseas. Her enthusiasm and passion for what she does rubs off on everyone.”

Owen added: “I am absolutely delighted with the opportunity to take on a bigger role within the international team at this exciting time for the industry. As the international strategy for a release becomes ever more important I look forward to this next challenge.”

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