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BRITS A LITTLE LESS WHITE?
11/7/16

After the diversity row that left BRIT Awards bosses scratching their heads over how to address the issue earlier this year, the Voting Academy for the British awards ceremony will have a major shake-up as more than half of invites sent out today go to new members. What affect will that have on next year’s results?

Over 1.2k people from across the U.K. music industry will receive an invite to vote today, with over 700 going to new members, well over the usual 300. Those chosen are 52% male and 48% female, and 17% people of color.

BPI Chairman Ged Doherty has led the initiative, having addressed the lack of diversity in the 2016 BRITs performer lineup and nominees in March. Doherty said the changes will ensure the BRITs are “better equipped to reflect the diverse nature of Britain and British music.” 

Sony Music U.K. boss Jason Iley is overseeing the review process alongside Doherty.

 “As the most important awards in the British music calendar, we have a responsibility to be truly reflective of what is happening in music so that we can support new and emerging talent as well as recognise and celebrate mainstream commercial success,” said Iley, the BRIT Awards 2017 Chairman.

 “To do this it’s important we have Voting Academy members who are both knowledgeable and passionate about all types of music and who also reflect the diversity of our consumers and country.”

 

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