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ALICE BEAL TO HEAD UP SONY U.K. IMPRINT INSANITY RECORDS

Alice Beal, former Marketing Manager at UMG's Virgin EMI, has joined Sony Music U.K. imprint Insanity Records as Label Manager. During her tenure at Universal, which also included a stint as Marketing Coordinator at Polydor, Beal worked with James Bay, BANKS, Ella Eyre, Carly Rae Jepsen, Avicii and Martin Garrix.

Discussing the new appointment, Beal said: "Insanity have built their reputation on being dynamic, ambitious and successful, and this is certainly a mentality I intend to help foster within our label. It is an exciting time, not only for me personally, but also for the brand."

Insanity President Andy Varley added: "Alice is an ambitious, strategic and personable executive. With her in-depth knowledge of music and marketing, and her impressive track record, I'm delighted to have her leading the charge at Insanity Records."

Insanity Records, a long-term partnership between Sony Music U.K. and Insanity Group, began in autumn 2015. The partnership was negotiated by Sony U.K. Chairman/CEO Jason Iley and Varley. The label has Craig David, U.K. singer-songwriter Tom Grennan and U.S. artists Yo Gotti and Benjamin Carlisle on its roster.

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