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MCGRAW'S OPRAH-APPROVED NEW TRACK GOES VIRAL

Big Machine's Tim McGraw just pulled in 4m views in less than 24 hours with the music video for "Humble and Kind”—off his November release, Damn Country Music.

Complete with stunning visuals and a touching message, it’s hard not to get choked up when you watch this one. Oprah, who lent the country megastar scenes from the OWN Network’s Belief series, is just one celebrity gushing praise, as the song and album react at iTunes.

The song is currently #4 on the digital store's country singles chart and #19 overall, while the album is #3 on the country chart and #30 overall.

Also, "Humble and Kind" has already seen a 727% increase in total Shazams in January alone.

See a selection of noteworthy tweets below the vid here.

Humble and Kind

This song is so special to me. I really wanted a video that showed the universality of the message of Humble and Kind. Thanks to Wes Edwards for executing this vision and to Oprah Winfrey for lending us scenes of Belief from all over the world. I hope you like it as much as I do.

Posted by Tim McGraw on Thursday, January 21, 2016

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