MORRIS, COOPER AND BANDIER TALK APPLE MUSIC

After Cupertino’s big reveal, we asked these captains of the music industry for their thoughts on Apple Music. For some reason they decided to answer us.

"The launch of the Apple Music service is a big deal for the industry. Apple is the place where most people buy music. They have the credit cards, the money, and the reach to do a great job. I think it will have a halo effect on the entire industry. They also have Jimmy!" – Doug Morris, CEO, Sony Music Entertainment

"Apple has been a singular force in the digital evolution of music, so the launch of its subscription service is a milestone moment for our industry. Right now, accelerating the global proliferation of paying subscribers is one of our most important goals, and Apple’s massive resources and huge customer base will make it a powerful player in turbocharging that growth. The increased competition in this space is also a big positive, and will help unlock as much value as possible for our artists and songwriters." – Steve Cooper, CEO, Warner Music Group

"It is always encouraging to see the launch of a major new music service, especially one from a company with the expertise and track record of Apple. One feature that particularly stands out to us is the exclusive focus on a subscription service with a free trial limited to three months and backed by 800 million credit card details. We view this as a positive move as it supports our ongoing efforts to achieve fair market value for our songwriters in the digital space." – Marty Bandier, CEO, Sony/ATV Music Publishing