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Monday, February 14, 2011

Bieber and Spalding Bury the Hatchet

GRAMMYS GO VIRAL: This year’s Grammy Awards telecast ratings seemed to benefit from a massive presence at social media, including Facebook and Twitter, especially. Still, the Internet giveth and it taketh away, too. No sooner did long-shot Esperanza Spalding get named as Best New Artist over, among others, Justin Bieber, than the teenpop idol’s fans hacked into the jazz bassist’s Wikipedia page, and followed news of her win with addendums like “Even though no one has ever heard of her! Yay!" See the two making up below. In other web news, GetGlue.com reports that 17k users checked in, with 14k Grammy stickers unlocked, resulting in 8.5 million additional viewers for the show attracted through posts on Twitter and Facebook. (2/14p)

 
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