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Thursday, June 2, 2011

IB on Amazon Gaga promo

THROWING A CHANGE-UP: Apple was supposedly apoplectic about Amazon’s surprise 99-cent Daily Deal on Lady Gaga last Monday (5/23); one can only imagine what the company thought of Thursday’s repeat performance. IGA stood up to threats from iTunes, and the industry loved it that Gaga and her label took them on. One music blog wanker who openly criticized the sale was reportedly the impetus for the company to repeat the promotion. (6/2a)

 
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