Carrie On Digitally

CARRIE ON DIGITALLY: Country observers have to be marveling about the 40% digital marketshare for Carrie Underwood’s chart-topping Blown Away this week, with fully 107k of the total of 267k bought as downloads, remarkable for a genre that usually generates more physical sales. By contrast, more than 68% of the #2 album, B.o.B’s Strange Clouds, were digital, while 43% of Norah Jones’ purchases were of the online variety. With NARM in session this week in L.A., the worm seems to be turning even more toward digital. (5/9p)