Mestel appoints Cee Lo Chief Creative Officer at Primary Wave

MULTITASKING LIKE A MOFO: In an apparent bid to wrest the “hardest-working man in showbiz" crown from current title holder L.A. Reid, the tireless Cee Lo Green has taken the job of Chief Creative Officer at Primary Wave, which signed him in 2010. In this new capacity, Green will serve less as a client and more as "a true partner,” Said Primary Wave topper Larry Mestel in a statement released Thursday, “He is a master creator, unique visionary, charismatic entertainer and deceptively brilliant strategist—a true quadruple threat.” Added Cee Lo, “Larry and his team complement my career. We bring different views to the table that together can transform a great idea into marketable brilliance.” (8/3a)