Nielsen Music 360 survey

KIDS THESE DAYS: Here’s a bit of info parents and labels alike are already well aware of: Nearly two-thirds of U.S. teenagers under the age of 18 say they use YouTube to listen to music, more than any other medium, according to a new Nielsen survey cited by Wall Street Journal media reporter Ethan Smith. In addition to treating YouTube as a de facto free music service, young people said they are less inclined than adults to listen to CDs or the radio. Interestingly, neither age group reported making much use of Spotify, Rhapsody or other on-demand streaming music services, though Pandora's custom online radio service was among the five most-popular methods for both groups. Even more interestingly, among adults, cassettes remain more popular than many online music services, or even vinyl, despite the latter medium's purported comeback in recent years. Nine percent of adult respondents said they listen to cassettes, more than Spotify (7%), LPs (6%) or music services from Yahoo (2%), AOL (2%), eMusic (1%) or Rhapsody (1%), as the WSJ chart shows. (8/14a)