Iovine discusses Daisy

MATH WITH EMOTION: Speaking yesterday at All Things D’s Dive into Media confab in Dana Point, Jimmy Iovine explained the concept behind Beats’ new Daisy subscription service to interviewer Walt Mossberg. Essentially, as a story in The Verge points out, Beats is promising to create playlists that are customized to each listener and created by music experts as well as algorithmic technology. "There's a sea of music, there's an ocean of music out there, and there's absolutely no curation for it," Iovine asserted. "Most technology companies...are not going to get curation right. We're going to have a mathematical and human solution, [because] the math solution...really doesn't work alone." The Verge speculates that the service will likely create suggestions based on each subscriber’s current music library. The lists will also apparently respond to users' preferences and will allow members to create and share their own playlists. Iovine said he's hoping to launch the service this summer, although a number of details are still being worked out. (2/13a)