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Monday, September 16, 2013

Weekend Movie Box Office

YOUR WEEKEND BOX OFFICE: In what can now accurately be described as a pattern, another low-budget horror movie debuted on top, as Insidious 2—made for an estimated $5m—earned $41m and change. That was easily enough to top the weekend’s other noteworthy debut, the older-skewing crime drama Family, starring Robert Di Niro and Michelle Pfeiffer. Overshadowing the grosses this morning was a New York Times story about the movie industry’s frustration at being unable to accurately measure films’ performance on digital platforms, an increasingly significant sector. Indeed, the adjacent graphic, created by The Wall Street Journal from data gathered by Hollywood.com, tells just part of the story. (9/16a)

 
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