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Tuesday, February 4, 2014

U2 single

MUSIC WANTS TO BE FREE: How do you move between 2.5 million and 3 million singles (depending on varying reports) in two days? Well, here's one way: Start with a new song by a superstar band. Make it free. Then add a corporate donation to a worthy cause. U2's "Invisible," offered gratis on iTunes at Super Bowl time as a partnership between the band, the downloading emporium, Bank of America, and (RED), generated a fat check for the latter global disease-fighting charity and set a new record for downloads of a free song. You'll find more details in our story, which is visible here. (2/4p)

 
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