CC-BBR rev-sharing deal, etc.

PLANNING & SCANNING: Clear Channel has done it again, nailing down a deal with another label—BBR Music Group, comprising the Broken Bow and Stoney Creek imprints. BBR’s biggest act is Jason Aldean, but you knew that. According to CC, the deal will resemble those agreements previously struck with the likes of WMG and Big Machine, enabling BBR and its artists “to share in revenue across Clear Channel’s broadcast radio and iHeartRadio streaming stations.” In other words, BBR dips into the 800-pound gorilla’s terrestrial and online revenue streams in return for agreeing to an undisclosed royalty rate ahead of any potential government-dictated online or terrestrial rate. Clear Channel is also takin’ care of business on what it calls the “out-of-home media” sector, which could also be described as interactive 21st century outdoor advertising, a far cry from the company’s traditional billboard operation. To wit, Clear Channel Outdoor is rolling out Connect, which “creates seamless integration between out-of-home and mobile, driving deeper brand engagement with consumers when they are out and about.” CCO will showcase Connect next month at the Festival of Media Global confab in Rome; Clear Channel Communications CEO Bob Pittman will speak at the event. (3/26a)