Sykes-Poleman tease

BRANDING IRONS: Continuing our drumroll in advance of tonight’s first-ever iHeartRadio Music Awards on NBC, we go behind the scenes with Clear Channel gunslingers John Sykes and Tom Poleman, who did much of the heavy lifting in the creation of this special event. Two-thirds of CC’s Three Amigos—along with top dog (and print-mag cover boy) Bob Pittman, who offered his wit and wisdom in a Q&A that appeared yesterday—John and Tom continue in their concerted effort to establish iHeartRadio as the definitive brand in today’s music-driven multimedia cavalcade. They tell us all about it in a revealing joint interview, and we invite you to tune in, so to speak. (5/1a)