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CHICKS WON'T DO COKE

Dixie Chicks Show Striking SAG Actors
How "Fly" They Really Are
Throwing their support behind striking commercial actors, Grammy-winning, multi-Platinum (both as far as hair color and album sales) country trio The Dixie Chicks turned down a multimillion dollar endorsement deal with Coca-Cola. According to an official with the Screen Actors Guild, the Chicks had been offered a one-year deal.

Emily Erwin, Natalie Maines and Martie Siedel walked away from the talks after Coke refused to sign an interim agreement with striking actors' unions. Such agreements allow ads to be shot if participants are paid according to the terms contained in the unions' final demand before they went on strike.

Coca-Cola had no comment, but a representative for the Chicks confirmed the details.

Although SAG and AFTRA (the American Federation of Television & Radio Artists) have signed more than 1,800 interim agreements, nearly all of them have been with smaller agencies and advertisers. In the three months of the strike, major corporations have mostly refused to shoot ads under interim deals.

The Chicks aren't the only music act to have to deal with the ongoing actors' strike. The Backstreet Boys shot a Burger King spot under an interim agreement, and BK's failure to work with the unions broke up the formerly huge boy band sensation the Meaty Cheesy Boys.

Britney Spears also canceled a nonunion Clairol shoot, and hip-hop artist Lil' Zane turned down an offer to star in a nonunion Tommy Hilfiger campaign. Spears and NSYNC also donated part of the proceeds from concerts to the SAG Foundation after taping the nonunion McDonald's ads currently running in Vancouver.

The Dixie Chicks have sold more than 15 million CDs and have been on the road most of the summer on their first headlining tour.

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