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UMG'S $4.5 BILLION
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Music City
A BIG PARTNERSHIP FOR KIDD G.
5/6/21

Rebel Music and Geffen have partnered with BMLG’s The Valory Music Co. to promote rising country artist Kidd G. The 18-year-old singer/songwriter joins The Valory Music Co.’s roster, which includes artists like Thomas Rhett, Sheryl Crow, Brantley Gilbert and Justin Moore.

The BMLG imprint will provide genre support through Country radio, commerce and marketing for Kidd—who was featured on Spotify’s Country Artists To Watch in 2021 list—while Rebel Music and Geffen lead various efforts in hybrid markets.

His first release under the new arrangement follows the deluxe version of his debut EP, Teenage Dream: 1000 Miles from Georgia, which was released in December and yielded his breakthrough single, “Dirt Road.”

“When we partnered with Kidd G last year, we knew it would take a special team to help him build his unique fanbase around the world,” said Rebel Music Founder & CEO, Javier Sang. “With Geffen and Big Machine Label Group on board with us he has a true dream team set up for him to win.”

"Kidd G is an incredible artist who has galvanized music fans with his powerful songwriting and his ability to bend genres," said Geffen GM, Lee L’Heureux. "We are excited to be teaming up with Scott Borchetta and everyone at The Valory Music Co. to continue to grow Kidd G's fanbase in the Country Music world."

“Kidd G is the sound of the next wave of great Georgia artists who've combined Country & Hip Hop in their own unique way,” says BMLG President/CEO Borchetta. “Not unlike Jason Aldean or Brantley Gilbert before him, Kidd is a southern boy who will blur and ultimately stretch format lines.”

Photo Credit: Ford Fairchild