We're hearing there's real heat surrounding Orville Peck, with the Big Three in the pool trying to sign the avant-garde country act.

Known for his moody, melodramatic and lo-fi spin on country music—as well as his fringed, black-leather bondage mask, which he regularly pairs with a cowboy hat—Peck is certainly paving a unique lane for himself. Try to imagine a sound that melts together elements of Merle Haggard, Roy Orbison, Morrissey and Elvis Presley.

As artists like Kacey Musgraves and Lil Nas X use their platforms to push the boundaries on genre, the landscape expands and is making room for people like Peck, an openly gay appreciator of all things country.

Peck, who's repped by attorney Jess Rosen, WME on the live side and Maggie Vail and Taylor Brode for management, dropped his debut album, Pony, this summer. His biggest song on Spotify right now has about 2.2m streams. He recently appeared on the cover of British GQ. And he's set to play Stagecoach next year.