UTA’s Alec Vidmar believes “handling conflicts quickly, efficiently and head on” is a critical skill in today’s marketplace. The UCF grad, who’s responsible for an eclectic roster that includes Black Stone Cherry, Colt Ford and Justin Townes Earle, revels in the new reality that there are now “minimal barriers for music fans to consume music from every decade, genre and even every country.” For him, this is an amazing—if challenging—time for artists looking to get in the game.

With all the disruption, talk about hurdles.
24/7 competition. For artists, staying engaged and in front of the consumer is harder and harder to do in a meaningful way. There are more published artists out there than ever before, and it’s the same in touring. So many acts are out on the road, and artists are touring more consistently, too. They’re competing for that same ticket purchased, and there is only so much disposable income available.

Best Advice?
When you don’t know something, always ask. Never assume anything.