NEXT ROUND IS ON US: JENNIE SMYTHE

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		TOP 20: JUST TRUST US A second sonic Boom (4/18a) Check It Out Now ON THE COVER: AARON BAY-SCHUCK AND TOM CORSON Bunny's hoppin' again. (4/17a) Check It Out Now NEAR TRUTHS: PRIMARY NUMBERS Hats off to Larry (4/17a) Check It Out Now TAY’S FORTHCOMING DEBUT: WE ARE TORTURED BY SPECULATION So many questions (4/18a) Check It Out Now THE COUNT: COACHELLA, FROM THE COUCH The coziest way to experience the fest (4/18a) Check It Out Now
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Music City

NEXT ROUND IS ON US: JENNIE SMYTHE

7/19/16

FOUNDER/CEO, GIRLILLA MARKETING

With streaming becoming increasingly dominant, how has digital marketing changed and what needs to be done better?

Once again, we’ve found ourselves in a highly competitive and work-intensive environment. While placement in editorial playlists is one beast, the other is keeping an artist’s profile fresh with constantly updated playlists. Both avenues have additional cost, time and separate strategies—not to mention the politics around which platforms get what content.

What’s your drink of choice?

Jack and Coke, but right now it’s just water.