Gary Keffer has stepped aboard at UMG Nashville as Director of Strategic Marketing, facilitating artist and brand partnerships for the company's voluminous roster of killer acts, including but not limited to Luke Bryan, Chris Stapleton, Little Big Town, Kacey Musgraves, Lady Antebellum, Darius Rucker, Dierks Bentley, Alan Jackson, George Strait and Jon Pardi.

Keffer previously served at the Remington Arms Company, where he handled sponsorships and product placement for major films and other media.

“Gary is going to be a strong addition to our strategy and partnership marketing teams,” proclaimed UMG VP Marketing Brad Turcotte. “His knowledge of brand collaborations will be a huge asset to our team and artist roster.”

You can reach Gary here.