BRITS UP ON DIGITAL, DOWN ON TV

Follow @hitsdd

rumor mail

Email

First Name

Last Name

Company

Country
CAPTCHA code

Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions

		WMG Q2 REVENUE UP NEARLY 7% TO $1.49B Call it Kyncl culture. (5/10a) Check It Out Now NEAR TRUTHS: INCOMPARABLE Taylor world is an ecosystem. (5/9a) Check It Out Now HITS LIST: AROUND THE MAYPOLE The biz springs into motion. (5/10a) Check It Out Now BEEF BRINGS LAMAR BACK TO SPOTLIGHT No longer keeping his diss-tance. (5/10a) Check It Out Now TOP 50: TAY'S THREE-PEAT, DUA'S OPTIMISM AND MORE The most popular POETS in history (5/10a) Check It Out Now
		THE NEW UMG Gosh, we hope there are more press releases. TIKTOK BANNED! Unless the Senate manages to make this whole thing go away, that is. THE NEW HUGE COUNTRY ACT No, not that one. TRUMP'S CAMPAIGN PLAYLIST Now 100% unlicensed!

Blighty Beat

BRITS UP ON DIGITAL, DOWN ON TV

2/28/19

The BRIT Awards ceremony on 2/20 had its highest online view count ever, with the YouTube live stream up 160% to 3.98m views. The TV broadcast, however, dipped by 900k to reach its lowest audience since 2006.

The international YouTube broadcast added an additional 2.45m views on 2018’s figure, recording the highest viewing number since the show began live streaming in 2014.

Those tuning into British TV channel ITV reached 4.5m. It was the most-watched program for 16- to 34-year-olds this year with a 42% share of that age group.

All BRITs social accounts rose 12%, up to 3.37m from 3m thanks to a robust digital campaign that included the YT live stream, an online after-party, influencer program, Facebook red carpet live stream (5.9m views across five days), campaigns on Instagram (story views up 46% YoY) and Twitter (750k total tweets, up 224%), and hundreds of gifs thanks to GIPHY (helping to reach total views of 96.2m), plus partner activity with Snapchat, Jungle Creations and TikTok.