WHAT IT IS: Raised on a farm in Southeast Missouri, singer-songwriter Sam Barber built a following posting covers of songs from artists like Lynyrd Skynyrd and Zach Bryan, showcasing his vocal prowess. He’s since released singles including “Drowning,” “Ghost Town,” “Dancing in the Sky,” “All That I Have” and “Straight and Narrow”—which garnered 90k+ video creates and 300m+ total views on TikTok and hit #1 on Spotify’s viral charts in multiple territories. This year, he’s racked up 120m+ streams across platforms and will release his debut EP, Million Eyes, in the fall.
ALBUM: Million Eyes (EP)
RELEASE DATE: Fall 2023
SINGLE: “Straight and Narrow”
LIVE: Performed his first sold-out headline shows in London, Nashville, Bozeman and Denver; opened for Bruce Springsteen at Hyde Park and Ed Sheeran in Detroit; heading to Australia in October for Harvest Rock and Ridin’ Hearts fests
INTERNET: 3m+ monthly Spotify listeners; 120m+ streams in 2023 across platforms; 1m+ social reach; hit #1 on Spotify’s viral charts in territories including the U.K., Australia and Ireland; 90k+ TikTok video creates on “Straight and Narrow” with 300m+ total views
PRESS: Barstool Sports, Country Central, Whiskey Riff, more
BOOKING: Matt Runner & Joe Atamian/Wasserman
MANAGEMENT: Colton Kramer & Jerrin Uecker/Outlaw Foundry