Industry vets Jeremy Holley and Laura Hutfless have joined forces to launch marketing agency FlyteVU, with a mission to connect brands to consumers via music, digital and data-driven platforms.

The shop, based in CAA's Nashville offices on Commerce Street, opened on 10/1. Holley most recently served as SVP of Commerce & Interactive Marketing at Warner Music Nashville, while Hutfless held the post of Music Brand Partnership Agent at CAA.

"We understand the important role that brands and artists play on culture," said Holley, who expressed his and Hutfless' gratitude to Warner and CAA, "and want to offer solutions that create more authentic 'music' moments that move consumers to action."

Hutfless added, "“It’s not about interrupting the pop-culture conversation with a one-off sponsorship; it’s about joining in the conversation and telling an authentic story over time. There is more opportunity for brands in the music space now than ever before."

For more info on FlyteVU, go here.